Who We Are

The Squire is an unconventional and unorthodox FMCG retailer, selling high quality food products from trusted, favourite brands including value added household products and services to cater for the ever changing needs and demands of our customers.

In order to relieve our customers from the tedious exercise of compiling their monthly grocery lists, The Squire also sells its groceries through our grocery system called Eazi Grocery Packages.

Through eStolo our customers have an unforgettable online shopping experience which enables them to purchase their grocery supplies and other household products without the stress of leaving their homes or offices.

The Squire also provides our customers an opportunity to partner with us in our unique and innovative opportunity, known as The Squire Franchise Opportunity, through which they become Franchisees, selling our Eazi Grocery Packages.

To provide our customers with a peace of mind The Squire provides a delivery service for every purchase made through any of our multiple shopping platforms.

Our Mission

To enable consumers and shoppers in South Africa and the African continent with an ease of shopping experience through our multiple shopping platforms.

Our Vision

To become a world class FMCG retail company providing our clients unparalelled service excellence through the use of latest technology.

Our Values


We understand that our clients are the lifeblood of our business. We therefore treat our clients with respect and always give them the royal treatment that they deserve.


We understand that our actions impact positively or negatively on our clients. We therefore ensure that in all our dealings with our clients we are on the ball in respect of their expectations by meeting and even exceeding them.


We understand that our clients take us on our word, therefore a promise we make is a promise kept.


We are dedicated to providing our clients with unparalleled and uncompromising service excellence.